A Review of AI (Artificial Intelligence) Tools and Customer Experience in Online Fashion Retail

Artificial Intelligence tools and processes have hugely impacted the ecommerce industry satisfaction of online customers. With technology largely pervading all facets our lives, people want meaningful experiences. intelligence has ability to deliver positive experiences for customers that helps build brand trust customer satisfaction. Whether you are using your smartphone, laptop or voice assistants such as Alexa Siri, service on internet is gaining new ground. This paper does a literature review various technological advances optimize experience evoke e-satisfaction, i.e. while shopping online. E-satisfaction construct will be reviewed its impact purchase intention. provide businesses other researchers frame reference conduct empirical studies in area AI enabled retail.